Monday, October 26, 2009

How To Build a Better Business: Post 2

Now after you have researched your brand and you are ready to launch, the next step that is very vital to the success of your business is Location.. Everybody has heard it before, Location, Location, Location, but what do we mean when we say this 7 letter word. In my view it doesnt mean just having a business where there is a lot of people , but it means to have your business strategically placed where your business is much needed. Think about it, how much ice-cream do you think is gonna sell at the North Pole, or how much hot chocolate is gonna sell if their was life on the sun. Sure you see people passing around everyday in the spot that you are eying, but you have to think, in this spot is this what's needed in this particular neighborhood. Now sure, safety is an issue to us, because we dont want to be victims of crime, but if you can get your business as close to the place where it is much needed rather than being right in the heart of the trouble, then I'm 100% sure that you will obtain the success you are looking to obtain. Honestly, and I'm not trying to harsh in saying this, but do you see Banks in poor neighborhood? No, because bankers know that poor people are not depositing mooney and why put a bank business in a spot where they know that there is not gonna be any success. Do you see restaurants in the desert? Why cause people dont dwell in the desert. So what I am trying to say is, when you think of building your business, location is a factor, not just in being in a place where you see folks around but they dont need your business, but its crucial to have your business in a place that people that need you know you are around and can easily get to you....

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